I have noticed that amazon prices are always fluctuating. They are always going up or down either a few cents or even a few dollars. I really do not know why this happens so often. Why would a toy go up 10 cents or down 4 cents on a specific day. I notice this alot but I have really noticed it because something that was in my cart for $50 went all the way up to $69 dollars…probably due to the holidays coming up.